I was responsible in shaping the overall visual identity of the brand - I defined the color palette, choosing the logo, picked the fonts and imagery, and defined the overall style.
I created some visuals for the website that are supposed to illustrate the UI of the FitBuddy products and parts of their services as well as highlight some important aspects of both of those things.
As the company offers some options regarding their services I have created pages towards that direction: Services, Tariffs, About, Contact. I designed each of these pages to highlight the benefits for their respective visitor as well as explain the process and let them know how to get started. As a Covid project a new page for their online project was created Bfit Online.
